The Fuentes Zapata blog
Field notes on HubSpot, AI, lead scoring, loop marketing, and what it really takes to ship growth in the agentic era.
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June 19, 2026Read →What Is HubSpot AEO? The Ultimate Guide to Answer Engine Optimization
HubSpotSEO & AEOLearn how HubSpot's Answer Engine Optimization helps your brand appear in AI-generated answers from ChatGPT, Gemini, and more.
By Jorge Alberto Fuentes Zapata
- October 9, 2025Read →
Your Customer Has an AI. And It Doesn’t Trust You.
AI AgentsSEO & AEOIMHODiscover how “digital doubles” — AI-powered customer proxies — are redefining marketing. Learn why the future of brand trust lies in winning over the algo.
By Jorge Alberto Fuentes Zapata
- September 23, 2025Read →
Thoughts on AEO, from the marketing specialist's trenches...
SEO & AEOChatGPTIMHOAEO, GEO, SEO... we're all just winging it. A grounded take on AI search optimization from someone in the MarTech trenches.
By Jorge Alberto Fuentes Zapata
- September 4, 2025Read →
Growth in the AI Era: How HubSpot’s Loop Is Remaking Marketing Success
HubSpotLoop MarketingSEO & AEODiscover how HubSpot's Loop is revolutionizing marketing with AI-driven strategies, fostering hybrid teams, and replacing outdated funnels for adaptive...
By Jorge Alberto Fuentes Zapata
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