Meet Jorge Alberto Fuentes Zapata.
Marketing operator, HubSpot Certified Trainer, and owner of Fuentes Zapata LLC — building growth engines that B2B teams can actually trust.
From Mérida to the digital big leagues.
Jorge's journey began in 2014, helping digitize his family's inflatable games manufacturing business — kickstarting a passion for leveraging technology to drive business growth.
Since then, he's worked across agencies and enterprises, managing HubSpot accounts from 1,000 contacts to 2M+ contacts, and Google Ads accounts spending up to $150K USD/month.
His HubSpot expertise has earned him the titles of HubSpot Certified Trainer, Implementation Specialist, and "HubHeroe" — working alongside HubSpot Legend George B. Thomas at Sidekick Strategies.
Beyond consulting, Jorge volunteered with the Instituto Yucateco de Emprendedores (IYEM) and served on the International Advisory Board of the Wheels of Hope Rising Foundation. He lives in northern Mérida, México with his wife Karla and his daughter Elena Sofía.
Roles & companies
- 01Digital Marketing Consultant — Uhuru Network
- 02Email Marketing Specialist — MSE Supplies
- 03Paid Media Specialist — Directive Consulting
- 04Marketing Analyst — OneLocal
- 05HubSpot Implementation Specialist — Sidekick Strategies
- 06Owner — Fuentes Zapata LLC
Academic background
- Ontario College Diploma, Business ManagementHumber College — Toronto, Canada
- B.B.A.Swiss Management Center — Zug, Switzerland
- LL.B (Law) — 97.1 GPAUniversidad del Valle de México — Mérida, México
- M.A. Digital Marketing & AnalyticsUniversidad Isabel I / ENEB — Spain
- Mergers & Acquisitions CertificationNew York Institute of Finance — NYC, USA
Credentials that back the work.
50+ HubSpot Academy certifications plus credentials from Google, Meta, LinkedIn, Moz, Klaviyo, and Harvard Business School Online.
HubSpot Certified Trainer
Record-breaking 51+ HubSpot Academy Certifications.
HubSpot Academy Instructor
Live lesson instructor for the Spanish course: Proceso de limpieza de datos.
HubSpot Solutions Provider
Featured in HubSpot's official solutions directory.
Google Ads Certified
Search, Display, Measurement, Video, and GA4.
LinkedIn Strategy Certified
Certified by LinkedIn Marketing Labs.
SEO Certified by Moz
SEO Professional certified by Moz & LinkedIn Learning.
Meta Blueprint Certified
Meta Blueprint Digital Marketing Associate.
Klaviyo Email Deliverability
Email Deliverability certified by Klaviyo.
Certified GURU Email Specialist
Certified by Jay Schwedelson's GURU Media Hub.
Harvard Business School Online
Digital Marketing Strategy certified by HBS Online.
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