Better Marketing Teams.
Stronger Revenue Impact.
B2B Marketing Coaching Program
Private weekly coaching for marketing leaders and the hands-on specialists who do the work — so your team solves real HubSpot, ads, tracking and RevOps problems faster, and ties marketing to revenue.
Limited to 5 leaders and their teams enrolled at any given time.
Built for leaders. Designed for their teams.
You enroll as the leader. Your specialists are the ones who walk away sharper.
CMOs
Raise the bar of execution without adding headcount.
Heads / VPs of Marketing
Unblock your team's HubSpot, paid and tracking work every week.
Agency Owners
Level up the specialists delivering for your clients.
Marketing Ops Leaders
Get a senior sparring partner for CRM, RevOps and attribution.
What one month includes
- 4 private 60-minute coaching sessions per monthly billing cycle — one hour per week
- Topics and questions preselected before every session, so each hour is spent solving
- Marketing leader seat included at no extra charge
- At least one additional teammate required — coaching is built around your hands-on team
- Practical walkthroughs on your own stack, screens and data
Coaching and problem-solving — not done-for-you implementation.
I coach, advise and solve problems alongside your team. Your team does the building and keeps the know-how. If you need hands-on implementation, that's a separate engagement on the Pricing page.
What we work on
HubSpot
Workflows, lifecycle stages, lead scoring, reporting, data hygiene.
Google Ads
Account structure, bidding, conversion tracking, offline conversions.
LinkedIn Ads
Audiences, lead gen forms, reporting. Coaching/advisory only — not campaign management.
GTM tools: Apollo & Lemlist
Lists, enrichment, sequences, deliverability, CRM handoff.
Tracking: GA4 & GTM
Events, conversions, consent, debugging what's broken.
AI-driven MarTech
Where AI actually helps your team — and where it doesn't.
CRM / RevOps
Pipeline, deal stages, handoffs between marketing and sales.
Revenue attribution
Marketing-attributed and marketing-influenced revenue your CFO trusts.
What a session looks like
Your HubSpot specialist brings a lead-scoring model that nobody trusts — we rebuild the logic together and she ships it that week.
Your paid specialist's Google Ads conversions don't match the CRM — we trace GA4, GTM and offline imports live until the numbers line up.
Your SDR's Lemlist sequences are landing in spam — we work through domain, warm-up and copy fixes step by step.
You need a marketing-influenced revenue report for the board — we design the attribution logic and the dashboard your team will maintain.
Meet your coach: Jorge Alberto Fuentes Zapata
You'll work directly with Jorge, not a rotating roster of coaches.
Jorge is a marketing operator, HubSpot Certified Trainer and owner of Fuentes Zapata LLC. He has worked across agencies and enterprises, managing HubSpot accounts from 1,000 to 2M+ contacts and Google Ads accounts spending up to $150K USD/month.
He was a HubSpot Implementation Specialist at Sidekick Strategies, and has taught a live HubSpot Academy lesson on data cleanup. He wrote The Remote Marketer's Toolkit and has talked HubSpot, MarTech and AI on podcasts, LinkedIn Lives and NowMediaTV.
- HubSpot Certified Trainer · 50+ HubSpot Academy certifications
- CRM implementation & marketing automation
- Google Ads, tracking & MarTech, hands-on
- Author of The Remote Marketer's Toolkit
Press mentions listed on News & Media include press releases and hosted appearances; they are not independent endorsements.
Questions leaders ask
How is the $1,000 priced?+
$1,000 USD per month per leader plus their designated team. The leader's seat is included at no extra charge.
Do I have to bring a teammate?+
Yes. At least one additional teammate is required — the program is designed to make your hands-on specialists better.
How do sessions work?+
Four private 60-minute sessions per monthly billing cycle, one hour per week. Topics and questions are preselected before each meeting.
Will you run our campaigns or build in our HubSpot?+
No. This is coaching and problem-solving, not done-for-you implementation. That includes LinkedIn Ads: advisory only, not campaign management.
How many companies do you take?+
A maximum of 5 leaders and their teams are enrolled at any given time, so every team gets real attention.
What happens after I apply?+
Jorge reviews your application personally and replies by email about fit and availability.
Apply for the coaching program
Short application. Jorge reviews every one personally.
$1,000 USD · per month · per leader + designated team