It's Time We Talked About Your Hourly Rate...Stop Fractioning It!
Have you ever paid a doctor or a lawyer for just 15 minutes of their time? Sounds crazy, right?
You...
If You’re a Remote Marketer Without These 4 Tools, You’re Losing Money
Most marketers are broke. Not because they’re bad at marketing… but because they’re treating their...
Your Customer Has an AI. And It Doesn’t Trust You.
Your future customer won’t read your email. Their AI will. In this new era of digital doubles, are...
Who is Jorge Alberto Fuentes Zapata?
Jorge Alberto Fuentes Zapata, marketing strategist and HubSpot trainer.
Thoughts on AEO, from the marketing specialist's trenches...
Search is changing fast.
A little too fast, if you ask me. And the title of "expert", at this early...
AI Broke Your Marketing, Here's The Fix: Loop Marketing
Marketing has never been more challenging. Organic traffic from Google is down — with 58.5% of...
Loop Marketing: Why Inbound Marketing is Broken
For nearly 15 years, inbound marketing has been the go-to growth formula for businesses of every...
How to Implement a B2B Referral/Affiliate Program with HubSpot
Building a robust referral or affiliate program in a B2B environment can drive high-quality...
