In a world where actionable insights are the new currency, HubSpot and OpenAI have just raised the bar for go-to-market teams everywhere. The launch of the HubSpot Deep Research Connector for ChatGPT is a milestone: for the first time, businesses can bring their entire customer context into ChatGPT and instantly apply advanced, doctorate-level research and analysis to their own CRM data—no data science team required
Why This Matters
Over 250,000 businesses trust HubSpot as their single source of truth for customer data. Now, with more than 75% of HubSpot customers already using ChatGPT, this connector closes the loop: it empowers marketing, sales, customer success, and support teams to turn their data into clear, actionable strategies—fast.
What Is the HubSpot Deep Research Connector?
The connector is a seamless bridge between your HubSpot CRM and ChatGPT’s powerful deep research capabilities. It supports all core CRM objects—contacts, companies, deals, tickets, and their associations—allowing you to:
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Run strategic research and deep analysis on large datasets
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Test hypotheses and uncover market opportunities
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Generate insights through complex, multi-variable queries
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Instantly bring those insights back into HubSpot to drive action.
How Teams Are Using It
Marketers:
Ask ChatGPT to “find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement.” Then, launch that workflow in HubSpot with a click.
Sales:
Segment target companies by revenue, industry, or tech stack, and identify top opportunities for enterprise expansion. Bring those lists directly into HubSpot for prospecting.
Customer Success:
Identify inactive companies with growth potential, generate targeted plays to re-engage them, and activate those strategies in HubSpot to revive your pipeline.
Support:
Analyze seasonal ticket trends, forecast staffing needs, and even trigger automated support workflows—all within HubSpot.
Easy, Secure, and Trustworthy
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Simple Setup: Admins can enable the connector within ChatGPT by selecting HubSpot as a data source and authenticating their account. Once enabled, any user with the right permissions can start using it instantly.
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Granular Permissions: Users only see the CRM data they’re authorized to access in HubSpot, ensuring privacy and compliance.
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Data Security: Your HubSpot data is never used for AI training in ChatGPT, and all access respects your existing HubSpot permissions.
Real-World Prompts to Try
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“Identify the personas that converted fastest from lead to customer in the last 90 days. Recommend key attributes to target in future campaigns.”
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“Compare win rate and average sales-cycle length for deals over $25K this quarter vs. last. Highlight friction points and recommend tactics.”
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“Analyze recent support ticket language and satisfaction scores for signs of churn risk. Generate a brief for the CSM in HubSpot.”
Who Can Use It?
The connector is available to all HubSpot customers across all tiers with a paid ChatGPT plan (Team, Enterprise, Pro, Plus, or Edu). EU customers need a Team, Enterprise, or Edu plan. The connector is currently available in the web version of ChatGPT.
The Bottom Line
With the ChatGPT to HubSpot Deep Research Connector, even small teams can access advanced analytics and take immediate action—fueling better outcomes across marketing, sales, and service. As Karen Ng, SVP of Product and Partnerships at HubSpot, puts it:
“By connecting HubSpot CRM data directly to ChatGPT, even small teams without time or data resources can run deep analysis and take action on those insights—fueling better outcomes across marketing, sales, and service.” This is more than an integration—it’s a leap forward in democratizing business intelligence. If you’re ready to unlock the full power of your HubSpot data, now’s the time to connect.
Ready to get started?
Just log into ChatGPT, enable Deep Research, connect your HubSpot account, and start asking your most pressing business questions. The insights—and the competitive edge—are yours for the taking.
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