

Your Customer Has an AI. And It Doesn’t Trust You.
Your future customer won’t read your email. Their AI will. In this new era of digital doubles, are...
Fuentes Zapata's Blog.
All things HubSpot and SaaS tools for marketing professionals.
Your future customer won’t read your email. Their AI will. In this new era of digital doubles, are...
Jorge Alberto Fuentes Zapata, marketing strategist and HubSpot trainer.
Search is changing fast.
A little too fast, if you ask me. And the title of "expert", at this early...
Marketing has never been more challenging. Organic traffic from Google is down — with 58.5% of...
For nearly 15 years, inbound marketing has been the go-to growth formula for businesses of every...
Building a robust referral or affiliate program in a B2B environment can drive high-quality...
In a world where actionable insights are the new currency, HubSpot and OpenAI have just raised...
Seasonal businesses face unique challenges. Whether you're running a ski resort, summer camp,...