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Who is Jorge?
Jorge Alberto Fuentes Zapata is a dynamic marketing professional who has carved out a successful career by combining his expertise in digital marketing, HubSpot implementation, and entrepreneurship. His journey began in 2014 when he helped digitize his family's inflatable games manufacturing business, kickstarting his passion for leveraging technology to drive business growth.
Since then, Jorge has amassed a wealth of experience working with agencies and managing HubSpot accounts of varying sizes, from small businesses with 1,000 contacts to large enterprises with over 2 million contacts. Additionally he's managed Google Ads accounts that spend up to $150K USD/month. His proficiency in HubSpot has earned him the coveted titles of HubSpot Certified Trainer, HubSpot Implementation Specialist, and "HubHeroe" – a testament to his mastery of the platform and the fact that he gets to work alongside HubSpot Legend, George B. Thomas at Sidekick Strategies. As of June 2024, Jorge holds a record-breaking 50 active HubSpot Certifications.
Jorge's professional journey has taken him through various roles, including Paid Media Specialist at Directive Consulting, Email Marketing Specialist at MSE Supplies, Marketing Analyst at OneLocal, and Digital Marketing Consultant at Uhuru Network.
Beyond his professional endeavors, Jorge has actively contributed to the community through his volunteer work at the Instituto Yucateco de Emprendedores (IYEM) and his service on the International Advisory Board of the Wheels of Hope Rising Foundation.
Academically, Jorge holds an Ontario College Diploma in Business Management from Humber College (Toronto, Canada), a B.B.A. from the Swiss Management Center (Zug, Switzerland), a law degree (LL.B) from Universidad del Valle de México (Mérida, México), where he graduated with an impressive 97.1 GPA, and a Master's degree in Digital Marketing & Analytics from Universidad Isabel I (Spain) in conjunction with the Escuela de Negocios Europea de Barcelona, ENEB (Spain). He has further bolstered his credentials with a certification in Mergers and Acquisitions from the prestigious New York Institute of Finance (New York City, USA). Additionally, Jorge has shared his knowledge as an online tutor at CourseHero, specializing in business, management, and entrepreneurship subjects.
With his diverse skill set, unwavering dedication, and a passion for driving business success through innovative marketing strategies, Jorge Alberto Fuentes Zapata continues to make his mark in the ever-evolving world of digital marketing and entrepreneurship.
Furthermore, he is the owner of Fuentes Zapata LLC, a business dedicated to the diversification of passive revenue streams plus the delivery of growth consulting services. He lives at his beautiful, one-story home in the northern part of Mérida, México with his wife Karla and his daughter Elena Sofía.
HubSpot Certified Trainer
HubSpot Certified Trainer with Record-breaking 51+ HubSpot Academy Certifications
HubSpot Academy Lesson Instructor
HubSpot Academy lesson instructor. Live on HubSpot Academy's website for the Spanish-based course: Proceso de limpieza de datos: creación y mantenimiento de una base de datos limpia
HubSpot Solutions Provider
HubSpot Solutions Provider, featured in HubSpot's solutions directory.
Google Ads Certified
Google Ads certified in search, display, measurment, video, and GA4.
LinkedIn Strategy Certified
LinkedIn Strategy Certified by LinkedIn Marketing Labs.
SEO Certified by Moz
SEO Professional Certified by Moz & LinkedIn Learning.
Meta Blueprint Certified
Meta Blueprint Digital Marketing Associate.
Klaviyo Email Deliverability Certified
Email Deliverability Certified by Klaviyo.
Certified GURU Email Specialist
Certified GURU Email Specialist by Jay Schwedelson's GURU Media Hub
Harvard Business School Online Digital Marketing Certified
Digital Marketing Strategy certified by Harvard Business School Online.