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Learn how to set up conversion tracking for your website or landing page by using GA4 and Google Tag Manager in the simplest of ways. After this course, you'll be set up for success to accurately track the relevant conversions for your digital marketing efforts and be able to report on the value that these digital initiatives bring to your business and organization.
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Who is Jorge?
Jorge Alberto Fuentes Zapata is a dynamic marketing professional who has carved out a successful career by combining his expertise in digital marketing, HubSpot implementation, and entrepreneurship. His journey began in 2014 when he helped digitize his family's inflatable games manufacturing business, kickstarting his passion for leveraging technology to drive business growth.
Since then, Jorge has amassed a wealth of experience working with agencies and managing HubSpot accounts of varying sizes, from small businesses with 1,000 contacts to large enterprises with over 2 million contacts. Additionally he's managed Google Ads accounts that spend up to $150K USD/month. His proficiency in HubSpot has earned him the coveted titles of HubSpot Certified Trainer, HubSpot Implementation Specialist, and "HubHeroe" – a testament to his mastery of the platform and the fact that he gets to work alongside HubSpot Legend, George B. Thomas at Sidekick Strategies. As of June 2024, Jorge holds a record-breaking 50 active HubSpot Certifications.
Jorge's professional journey has taken him through various roles, including Paid Media Specialist at Directive Consulting, Email Marketing Specialist at MSE Supplies, Marketing Analyst at OneLocal, and Digital Marketing Consultant at Uhuru Network.
Beyond his professional endeavors, Jorge has actively contributed to the community through his volunteer work at the Instituto Yucateco de Emprendedores (IYEM) and his service on the International Advisory Board of the Wheels of Hope Rising Foundation.
Academically, Jorge holds an Ontario College Diploma in Business Management from Humber College (Toronto, Canada), a B.B.A. from the Swiss Management Center (Zug, Switzerland), a law degree (LL.B) from Universidad del Valle de México (Mérida, México), where he graduated with an impressive 97.1 GPA, and a Master's degree in Digital Marketing & Analytics from Universidad Isabel I (Spain) in conjunction with the Escuela de Negocios Europea de Barcelona, ENEB (Spain). He has further bolstered his credentials with a certification in Mergers and Acquisitions from the prestigious New York Institute of Finance (New York City, USA). Additionally, Jorge has shared his knowledge as an online tutor at CourseHero, specializing in business, management, and entrepreneurship subjects.
With his diverse skill set, unwavering dedication, and a passion for driving business success through innovative marketing strategies, Jorge Alberto Fuentes Zapata continues to make his mark in the ever-evolving world of digital marketing and entrepreneurship.
Furthermore, he is the owner of Fuentes Zapata LLC, a business dedicated to the diversification of passive revenue streams plus the delivery of growth consulting services. He lives at his beautiful, one-story home in the northern part of Mérida, México with his wife Karla and his daughter Elena Sofía.