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Sales Hub

Marketing Hub

Content Hub

What can be covered during our training?

I don't want to just say we can cover all things HubSpot during our training. But, we can cover all things HubSpot during our training! Among them:

Content Hub Training

  • Landing pages
  • Creating personalized website experiences (Smart content)
  • Content creation and management, blog articles
  • SEO tools and strategies
  • Analytics and reporting
  • Inbound content strategy
  • Multi-channel social media strategy
  • Email marketing and automation
  • Personalization and dynamic content

Marketing Hub Training

  • Overview of HubSpot Marketing Hub tools
  • Implementing inbound methodology
  • SEO tools and analytics reports
  • Creating and promoting content
  • Lead generation and management
  • Email marketing strategies
  • Social media marketing
  • Marketing automation
  • Campaign management
  • Performance tracking and reporting
  • A/B testing and optimization

Sales Hub Training

  • Introduction to HubSpot Sales Hub
  • CRM setup and customization
  • Sales pipeline management
  • Lead nurturing and follow-up
  • Email templates and sequences
  • Lead scoring
  • Sales automation
  • Reporting and analytics
  • Integrating with other HubSpot tools
  • Sales forecasting
  • Deal tracking and management

Super Admin Training

  • HubSpot account setup and management
  • User roles and permissions
  • Data management and import/export
  • Custom properties and fields
  • Workflow automation
  • Integrations with third-party tools
  • Security and compliance
  • Monitoring and troubleshooting
  • Advanced reporting and dashboards
  • Best practices for account maintenance

Please just note that anything related to HubSpot Development is out of my scope of expertise, but if you need specific HubSpot Developer training I know just the right person to refer you to, just comment "Need HubSpot Developer Training" on the form.

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Who is Jorge?

Jorge Alberto Fuentes Zapata is a dynamic marketing professional who has carved out a successful career by combining his expertise in digital marketing, HubSpot implementation, and entrepreneurship. His journey began in 2014 when he helped digitize his family's inflatable games manufacturing business, kickstarting his passion for leveraging technology to drive business growth.

Since then, Jorge has amassed a wealth of experience working with agencies and managing HubSpot accounts of varying sizes, from small businesses with 1,000 contacts to large enterprises with over 2 million contacts. Additionally he's managed Google Ads accounts that spend up to $150K USD/month. His proficiency in HubSpot has earned him the coveted titles of HubSpot Certified Trainer, HubSpot Implementation Specialist, and "HubHeroe" – a testament to his mastery of the platform and the fact that he gets to work alongside HubSpot Legend, George B. Thomas at Sidekick Strategies. As of June 2024, Jorge holds a record-breaking 50 active HubSpot Certifications.

Jorge's professional journey has taken him through various roles, including Paid Media Specialist at Directive Consulting, Email Marketing Specialist at MSE Supplies, Marketing Analyst at OneLocal, and Digital Marketing Consultant at Uhuru Network. 

Beyond his professional endeavors, Jorge has actively contributed to the community through his volunteer work at the Instituto Yucateco de Emprendedores (IYEM) and his service on the International Advisory Board of the Wheels of Hope Rising Foundation.

Academically, Jorge holds an Ontario College Diploma in Business Management from Humber College (Toronto, Canada), a B.B.A. from the Swiss Management Center (Zug, Switzerland), a law degree (LL.B) from Universidad del Valle de México (Mérida, México), where he graduated with an impressive 97.1 GPA, and a Master's degree in Digital Marketing & Analytics from Universidad Isabel I (Spain) in conjunction with the Escuela de Negocios Europea de Barcelona, ENEB (Spain). He has further bolstered his credentials with a certification in Mergers and Acquisitions from the prestigious New York Institute of Finance (New York City, USA). Additionally, Jorge has shared his knowledge as an online tutor at CourseHero, specializing in business, management, and entrepreneurship subjects.

With his diverse skill set, unwavering dedication, and a passion for driving business success through innovative marketing strategies, Jorge Alberto Fuentes Zapata continues to make his mark in the ever-evolving world of digital marketing and entrepreneurship.

Furthermore, he is the owner of Fuentes Zapata LLC, a business dedicated to the diversification of passive revenue streams  plus the delivery of growth consulting services. He lives at his beautiful, one-story home in the northern part of Mérida, México with his wife Karla and his daughter Elena Sofía.

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