The Fuentes Zapata blog
Field notes on HubSpot, AI, lead scoring, loop marketing, and what it really takes to ship growth in the agentic era.
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September 1, 2026Read →The Last Human Job Left
AI AgentsChatGPTHubSpotIMHOAI will write the emails, run the workflows, and serve your clients better than you. But it can't go to trial. Why accountability is the last human job left.
By Jorge Alberto Fuentes Zapata
July 31, 2026Read →ChatGPT to HubSpot: The Deep Research Connector That’s Changing Business Intelligence
ChatGPTHubSpotAI AgentsDiscover how the HubSpot Deep Research Connector for ChatGPT empowers teams to leverage CRM data for actionable insights, enhancing business intelligence.
By Jorge Alberto Fuentes Zapata
- April 21, 2026Read →
The day we stopped thinking at work...
ChatGPTAI AgentsIMHOExplore the dangers of outsourcing critical thinking to AI at work and learn how to reclaim responsibility for your tasks and enhance your skills.
By Jorge Alberto Fuentes Zapata
- November 17, 2025Read →
My Take On The AI/Agentic Revolution
AI AgentsChatGPTHubSpotIMHOAI empowers anyone to become a builder without technical skills, leveling the playing field and magnifying human potential. Learn how to harness AI today.
By Jorge Alberto Fuentes Zapata
- September 23, 2025Read →
Thoughts on AEO, from the marketing specialist's trenches...
SEO & AEOChatGPTIMHOAEO, GEO, SEO... we're all just winging it. A grounded take on AI search optimization from someone in the MarTech trenches.
By Jorge Alberto Fuentes Zapata
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