The Fuentes Zapata blog
Field notes on HubSpot, AI, lead scoring, loop marketing, and what it really takes to ship growth in the agentic era.
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August 30, 2026Read →ClickUp vs Monday.com: Which Project Management Platform Is Better?
ClickUpMonday.comIMHOCompare ClickUp vs Monday.com for project management, automation, time tracking, ease of use, and pricing to find the best fit for your team.
By Jorge Alberto Fuentes Zapata
August 20, 2026Read →Is Lemlist Worth It? My Honest Review
LemlistIMHOIs Lemlist worth it? Explore its B2B database, automation, personalization, deliverability tools, pricing, pros, and cons.
By Jorge Alberto Fuentes Zapata
July 18, 2026Read →The Only HubSpot Alternative I Ever Recommend for Small Businesses
ActiveCampaignHubSpotIMHOLearn why ActiveCampaign is the only HubSpot alternative I recommend for SMBs, with powerful automation, email marketing, and CRM features.
By Jorge Alberto Fuentes Zapata
June 17, 2026Read →Why HubSpot Beats Any Vibe-Coded CRM
HubSpotCRMIMHOHubSpot beats vibe-coded CRMs. Discover why AI-powered HubSpot scales better than custom CRM stacks for growing businesses.
By Jorge Alberto Fuentes Zapata
- April 21, 2026Read →
The day we stopped thinking at work...
ChatGPTAI AgentsIMHOExplore the dangers of outsourcing critical thinking to AI at work and learn how to reclaim responsibility for your tasks and enhance your skills.
By Jorge Alberto Fuentes Zapata
- April 14, 2026Read →
Is The Term AI-First A Badge Of Honor?
AI AgentsIMHOAI-first sounds like a badge of honor, but it's really a commitment to optimization at the expense of people. Here's why I choose human-first.
By Jorge Alberto Fuentes Zapata
- April 13, 2026Read →
Dealing With Difficult Clients: A Necessary Evil?
ConsultingIMHODifficult clients aren't a badge of honor. They're feedback, a filter, and sometimes a sign it's time to walk. Here's what I learned the hard way.
By Jorge Alberto Fuentes Zapata
- November 17, 2025Read →
My Take On The AI/Agentic Revolution
AI AgentsChatGPTHubSpotIMHOAI empowers anyone to become a builder without technical skills, leveling the playing field and magnifying human potential. Learn how to harness AI today.
By Jorge Alberto Fuentes Zapata
- November 6, 2025Read →
It's Time We Talked About Your Hourly Rate...Stop Fractioning It!
ConsultingIMHOStop selling your time by the hour. Learn why fractioning your rate devalues your expertise, and how to productize your value as a marketer or consultant.
By Jorge Alberto Fuentes Zapata
- October 9, 2025Read →
Your Customer Has an AI. And It Doesn’t Trust You.
AI AgentsSEO & AEOIMHODiscover how “digital doubles” — AI-powered customer proxies — are redefining marketing. Learn why the future of brand trust lies in winning over the algo.
By Jorge Alberto Fuentes Zapata
- September 23, 2025Read →
Thoughts on AEO, from the marketing specialist's trenches...
SEO & AEOChatGPTIMHOAEO, GEO, SEO... we're all just winging it. A grounded take on AI search optimization from someone in the MarTech trenches.
By Jorge Alberto Fuentes Zapata
- September 10, 2025Read →
Loop Marketing: Why Inbound Marketing is Broken
HubSpotLoop MarketingIMHODiscover why traditional inbound marketing is outdated and how HubSpot's Loop Marketing framework can future-proof your strategy in today's ...
By Jorge Alberto Fuentes Zapata
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