Who is Jorge Alberto Fuentes Zapata?

Picture of Jorge Alberto Fuentes Zapata

Jorge Alberto Fuentes Zapata, marketing strategist and HubSpot trainer.

Professional Background

Jorge Alberto Fuentes Zapata is a marketing professional and entrepreneur with expertise in digital marketing, CRM implementation (especially HubSpot), and business growth strategy[1]. He began his career in 2014 by digitizing his family’s inflatable-game manufacturing business (Azteca Inflables), which sparked his passion for leveraging technology to drive business growth[1]. Since then, he has managed marketing operations for organizations ranging from small businesses (with ~1,000 contacts) to large enterprises with over 2 million contacts in their CRM, and handled Google Ads budgets up to \$150,000 USD per month[2]. His deep proficiency with HubSpot earned him roles as a HubSpot Certified Trainer and Implementation Specialist and even the nickname of “HubHeroe” within the HubSpot community[3], working alongside HubSpot veteran George B. Thomas at Sidekick Strategies.

  • Founder & Principal Consultant – Fuentes Zapata LLC (2022–Present): Owns and leads his independent consulting company, focused on growth consulting services and developing diversified passive revenue streams[4].

  • HubSpot Implementation Specialist & Trainer – Sidekick Strategies / George B. Thomas LLC (2023–Present): Serves as a specialist and certified trainer, providing tailored HubSpot training and implementation for clients (working with HubSpot expert George B. Thomas)[5][6].

  • Digital Marketing Consultant – Uhuru Network (2021–2022): Joined CĂ©ntrico Digital (marketing agency) as a strategist, which was later acquired by Uhuru Network, taking on consulting duties for various clients[7].

  • Paid Media Specialist – Directive Consulting: Managed paid advertising campaigns and strategy for clients, optimizing media spend across platforms (role noted in his professional journey)[8].

  • Email Marketing Specialist – MSE Supplies: Led email marketing and automation efforts for MSE Supplies, focusing on customer retention via platforms like ActiveCampaign and Klaviyo[9].

  • Marketing Analyst – OneLocal: Worked on marketing analytics and growth initiatives at OneLocal, a SaaS company serving local businesses (early-career role in the Toronto-based firm)[8].

  • Marketing Coordinator – Azteca Inflables (2015–2021): Oversaw marketing for his family’s Mexico City-based inflatable products company, bringing the traditional business online and coordinating advertising and social media[7][10].

  • Founder & Insurance Agent – Primero Tu Patrimonio (2021): Founded an auto insurance brokerage in MĂ©rida, Mexico, building an all-digital insurance agency from the ground up[11].

Throughout these roles, Fuentes Zapata has achieved major milestones. He has implemented HubSpot CRM solutions for companies of various sizes, often onboarding entire departments to HubSpot best practices[12]. He is known for troubleshooting complex marketing technology “headaches” that stall growth, leveraging his broad MarTech expertise[13]. In addition, he has contributed to the nonprofit sector and entrepreneurial community (see Personal Background), reflecting a commitment to applying his skills beyond just corporate settings.

Education

Jorge Fuentes Zapata has an extensive academic background, holding multiple degrees and certifications from institutions around the world:

  • Ontario College Diploma in Business Management – Humber College, Toronto, Canada (Graduated 2015 with Honors)[14]. He graduated with an honors distinction from Humber’s business program, laying his foundational knowledge in management.
  • Bachelor of Business Administration (B.B.A.) – SMC University (Swiss Management Center), Zug, Switzerland (Completed 2019; final grade 91.1/100)[15]. Focused on global business administration; earned a high final grade, reflecting strong academic performance.
  • Licenciatura en Derecho (LL.B., Law Degree) – Universidad del Valle de MĂ©xico (UVM), MĂ©rida, Mexico (Completed 2020; GPA 97.1/100)[16]. Studied law and graduated among the top of his class with a 97.1 GPA, although he pivoted his career to marketing after obtaining this degree.
  • Master’s in Digital Marketing & Analytics – Universidad Isabel I (Spain) in partnership with ENEB (Escuela de Negocios Europea de Barcelona), Spain (Completed 2024)[17]. Advanced degree focusing on digital marketing strategies and data analytics.
  • Master of Business Administration (M.B.A.) – University of the People, USA (Completed 2024)[18]. Earned an online MBA, further strengthening his business management and leadership credentials.
  • Professional Certification in Mergers & Acquisitions – New York Institute of Finance, New York, USA (Year 2021)[19]. Completed a specialized program in M&A, broadening his finance and corporate strategy expertise.

During his studies, Fuentes Zapata also undertook various continuing education courses (in areas like civil law, public policy, and finance) and was an honors student in his programs[20]. Notably, an assignment from his Humber College days evolved into one of his first published books on stock trading simulation[21], foreshadowing his blend of academic learning with practical projects.

Certifications and Skills

Fuentes Zapata has amassed numerous industry certifications, attesting to his wide-ranging skills in marketing, technology, and analytics:

  • HubSpot Certifications: He holds a record-breaking 50+ HubSpot Academy certifications across HubSpot’s suite (Marketing, Sales, Service, CMS, etc.)[22]. This achievement earned him recognition as a HubSpot Certified Trainer and HubSpot Solutions Provider, meaning he is officially endorsed to train others and is listed in HubSpot’s Solutions Directory[23][24]. (He even co-instructed a HubSpot Academy lesson in Spanish on maintaining clean data in CRM systems[25].) His deep knowledge of HubSpot’s platform has made him a go-to specialist — one of the “most certified” individuals in the HubSpot ecosystem[26].

  • Digital Marketing & Analytics Certifications: Fuentes Zapata is Google Ads certified in multiple specializations, including Search, Display, Video, and Measurement (Analytics), as well as Google Analytics 4 (GA4) proficiency[27]. He is also LinkedIn Marketing Labs certified in LinkedIn Strategy for B2B marketing[28], and Meta Blueprint certified as a Digital Marketing Associate (Facebook/Instagram advertising)[29]. Additionally, he earned several SEMrush Academy certificates (e.g. PPC Fundamentals, SEO Fundamentals, Mobile SEO) demonstrating his expertise in search engine marketing and optimization[30][31].

  • Email & CRM Marketing Certifications: He is certified in specialized email marketing platforms and strategies, including Klaviyo Email Deliverability (by Klaviyo)[32] and Certified GURU Email Marketing Specialist (a credential from Jay Schwedelson’s Guru Events)[33]. These certifications reflect his skill in marketing automation and deliverability best practices. He’s also certified in Inbound Marketing and Sales Management through HubSpot Academy[34].

  • Strategy and Other Credentials: Fuentes Zapata completed the Harvard Business School Online certificate in Digital Marketing Strategy[35], adding an Ivy League-backed credential to his portfolio. He also has training in Agile Project Management (via Coursera) and even a Tony Buzan mind-mapping certification with a specialization in life purpose (through a program at TecMilenio University)[36]. His licensed Insurance Agent (Level A) certification in Mexico[37] highlights his cross-industry knowledge (a relic from his stint in the insurance business).

  • Languages: Fuentes Zapata is bilingual in English and Spanish, which allows him to work and train teams in both languages fluently[38][39].

  • Technical Skills: He is proficient with a wide array of digital tools and platforms commonly used in marketing. These include CRM and marketing automation systems (HubSpot CRM, ActiveCampaign, MailChimp), advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads), analytics suites (Google Analytics, SEMrush, SEOQuake), collaboration and productivity tools (Jira, Slack, Canva), and more[40]. His ability to integrate and utilize these tools enables him to design and execute data-driven marketing campaigns effectively.

Fuentes Zapata’s combination of certifications and skills — spanning CRM implementation, pay-per-click advertising, SEO, email marketing, and strategic planning — underscores a versatile MarTech skill set. With over 9 years of experience across industries (insurance, nonprofit, education, and tech)[41], he is adept at translating business goals into effective marketing and sales enablement tactics.

Public Presence and Publications

Jorge Alberto Fuentes Zapata has built a strong public presence through authorship, thought leadership, and content creation. He is a prolific writer of both professional guides and personal development books, and he actively shares insights via blogs and online platforms:

All of these works were self-published via Amazon, and by 2024 his books had been ordered hundreds of times, reflecting a growing readership[51]. His writing endeavors underline his commitment to sharing knowledge – whether it’s marketing tactics for the digital age or principles for ethical success in life and business.

  • Blog and Articles: Fuentes Zapata runs an active professional blog on his website, where he writes about “all things HubSpot and SaaS tools for marketing professionals”[52]. His blog posts (often published in 2024–2025) cover topics such as advanced marketing strategies, the impact of AI on marketing (“AI Broke Your Marketing, Here’s the Fix” etc.), and tips for leveraging LinkedIn and other platforms for B2B growth[53][54]. In addition to his own site, he has contributed thought pieces and how-to articles on platforms like LinkedIn. For example, he has discussed building a successful career around HubSpot and using LinkedIn groups for B2B networking in guest posts and interviews[55][56].

  • Educational Content: As part of the HubSpot Academy’s network of trainers, Jorge has also created educational content. He was a lesson instructor for HubSpot Academy, contributing to a Spanish-language course on data cleanup and CRM database maintenance[25] (an indication of his expertise being utilized in HubSpot’s official training resources). Furthermore, he has developed online tools and mini-courses on emerging topics; for instance, he has a course on Udemy about conversion tracking for marketers[57]. His involvement in teaching and course creation extends to his time as an online tutor on CourseHero, where he provided tutoring in business, management, and entrepreneurship subjects[58].

  • Web and Social Media: Fuentes Zapata maintains a professional website and portfolio at FuentesZapata.co[59], which serves as a hub for his services, resources, and contact information. He is active on professional social networks – his LinkedIn profile (under /in/jfuenteszapata) is a key platform where he connects with peers and shares updates, having a following of over 6.4k connections. He also has a presence on X (Twitter) where he labels himself a “HubSpot & MarTech Specialist” and shares industry commentary[60]. In the past, he ran a YouTube channel (Total Skills Videos) that amassed over 1.78 million views, showcasing his early initiative in content creation during his teens[61]. Today, he occasionally uploads videos on a YouTube channel under his own name, focusing on how-to guides and insights drawn from his marketing work.

Overall, Jorge Alberto Fuentes Zapata’s public presence reinforces his role as a thought leader in his niche – he actively writes, speaks, and teaches, thereby contributing to the wider community of marketers and entrepreneurs.

Media Mentions and Reputation

Thanks to his expertise, Fuentes Zapata has garnered media mentions and recognition in the marketing industry:

  • He has been cited as an expert in various industry publications and collaborative articles. For example, he has provided commentary or insight for pieces on digital transformation, email marketing, and small business marketing mistakes. His insights have appeared in outlets such as AZ Big Media, Streetwise Journal, Westfield Creative, Resgato Digital, SEO SMO Company, and MarketerInterview, among others[62][63]. These contributions often feature him answering Q&A or giving tips (e.g., best practices for email subject lines, social media lead generation tactics, choosing CRM software, etc.), thereby establishing his reputation as a knowledgeable voice in marketing.

  • More recently he has been featured in USANews.com as part of the feature for From MĂ©rida to the Digital Big Leagues: How Jorge Fuentes Zapata Is Simplifying Success for Marketers Everywhere.

  • Within the HubSpot community, Jorge’s reputation is notable. He is listed in HubSpot’s official Solutions Directory as a certified provider[24], and his status as a HubSpot Certified Trainer highlights HubSpot’s trust in his capabilities[23]. Notably, as of 2024 he was recognized for holding the most HubSpot certifications on record (over 50 active certifications)[22], which is a testament to both his dedication and breadth of knowledge. This unique accomplishment has been highlighted in his professional profiles and sets him apart as a “power user” of the HubSpot platform.

  • Fuentes Zapata’s work in the nonprofit sector earned significant recognition. While serving on the board of the Wheels of Hope Rising Foundation, he helped craft a social media campaign for a humanitarian initiative. That campaign led the organization to win a “Best Up-and-Coming Peacemaker” award in 2017 (part of the One Billion Acts of Peace / PeaceJam Hero Awards), presented by Nobel Peace Prize laureate Oscar Arias[64][65]. This award – sometimes referred to as a Hero Award – underscored the impact of his contributions to the cause. Jorge’s role in this achievement bolstered his reputation as someone who can apply marketing skills for social good, not just for business outcomes.

  • In terms of peer and client feedback, Fuentes Zapata is often regarded as a resourceful and reliable consultant. (For instance, his business site emphasizes his track record of solving clients’ technical marketing challenges and unlocking growth[66].) He has not publicly advertised specific testimonials on the sources we have, but the recurring collaborations and invitations to speak/train (e.g., being invited as an instructor on HubSpot Academy) indicate a positive professional reputation. Additionally, his designation as a “HubHeroe” in the HubSpot world suggests community appreciation for his helpfulness and expertise[22].

Overall, Jorge Alberto Fuentes Zapata is recognized both locally and internationally: locally, for his contributions to community projects and entrepreneurship in Yucatán, and internationally, for his thought leadership in digital marketing and his unparalleled collection of professional certifications.

Personal Background

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On a personal level, Jorge A. Fuentes Zapata’s life story is multi-faceted and globally influenced. He was born on June 4, 1994 in Mexico City, Mexico[67]. In his early teens, his family relocated to Canada, where he continued his education – finishing middle school and high school in the Toronto area[67]. This bicultural upbringing (Mexican and Canadian) helped him become fluent in English while his native language is Spanish[39]. After high school, he pursued college in Canada (at Humber) and then eventually returned to Mexico, settling in Mérida, Yucatán by his early twenties[67].

Today, Jorge lives in Mérida, in the northern part of the city, where he enjoys family life. He is married to Karla and is a proud father of a young daughter, Elena Sofía[68]. In his own words, his family is the greatest blessing and “highlight” of his life’s accomplishments[69]. Despite a busy professional schedule, he places great value on faith and family – often attributing his success to God’s guidance and expressing gratitude for the “unbelievable amount of blessings” in his life[70].

Philanthropy and Community Involvement: Fuentes Zapata has actively given back to his community. He volunteered with the Instituto Yucateco de Emprendedores (IYEM), Yucatán’s Entrepreneurship Institute, where he likely mentored or supported local startups (as part of a social service stint in 2020)[71]. He also served from 2016 to 2017 on the International Advisory Board of the Wheels of Hope Rising Foundation, a nonprofit focused on humanitarian projects[72]. During his tenure, he not only provided strategic advice but also managed social media outreach for fundraising, directly contributing to the foundation’s award-winning peace campaign[73][74]. These roles illustrate his willingness to apply his skills to causes beyond profit – especially in poverty alleviation and entrepreneurship development.

Interests and Personal Endeavors: Jorge’s personal journey has not been a straight line, and he openly shares some unique chapters of his life. In his youth, he was passionate about soccer – he even trained with semi-professional teams and was once invited to a combine for a NASL professional soccer team in the U.S.[75]. Although he did not end up pursuing a sports career, the experience was formative. He also has musical talent; he grew up playing the drums and performed in a rock band during his school days[76]. Another surprising turn in his path was a brief foray into politics: for a time, he became involved with a political party in Mexico (Partido Encuentro Social) and considered running for a congressional seat, before ultimately deciding against a full-time political career[77]. These diverse experiences – athlete, musician, aspiring politician – paint the picture of a well-rounded individual who explored various callings before firmly establishing himself in the marketing and business arena.

Values and Beliefs: A defining aspect of Fuentes Zapata’s personal ethos is his Christian faith. He describes himself as a faith-driven professional, and this perspective permeates much of his writing and outlook. He believes strongly in integrity, purpose, and ethical leadership. In Prosper with Purpose, he argues that integrity is not a barrier to success but rather the foundation of true prosperity and lasting impact[44]. He often emphasizes principles like honesty and service in business. In his own blog and content, he’s shared that technology and strategy are important, but qualities like empathy, adaptability, and trust in God are what truly drive meaningful success[78][79]. This alignment of faith and work is evident in his philanthropic work and the motivational tone of some of his books. It also guides his mission to “bless others” through the knowledge and resources he’s been given[80].

In summary, Jorge Alberto Fuentes Zapata’s personal background enriches his professional persona. He is a family man and a man of faith, with international life experience and a passion for continuous learning. From nearly becoming a soccer pro to becoming a law graduate, and from almost entering politics to building a marketing career, his journey has been anything but typical[81]. This unique blend of experiences has endowed him with a broad perspective and a driven, empathetic approach to both business and life. Whether he’s mentoring entrepreneurs, training a sales team on HubSpot, or writing his next book, he carries with him the lessons of his varied life path and a commitment to integrity and excellence in all he does.

Sources:

  1. Fuentes Zapata, Jorge. “About Me – Who is Jorge?” FuentesZapata.co[1][17][68].
  2. Fuentes Zapata, Jorge. Fuentes Zapata LLC – About Me Profile[82][23][83].
  3. HubSpot Certified Trainer Directory – Jorge Alberto Fuentes Zapata. HubSpot Academy[84][85].
  4. Fuentes Zapata, Jorge. “Books” FuentesZapata.co (List of Publications)[42][43].
  5. Fuentes Zapata, Jorge. Personal Narrative and CV (Slideshare/Personal Site)[77][65].
  6. Featured.com Profile – Jorge Alberto Fuentes Zapata[11][62].
  7. Fuentes Zapata, Jorge. Professional CV (2022)[30][40].

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