The day we stopped thinking at work...
Disclaimer: AI assisted in the development of this blog article. But my process entails the...
Is The Term AI-First A Badge Of Honor?...
Today I want to talk about something that’s been on my mind a lot lately: the rise of AI-first...
Dealing With Difficult Clients: A Necessary Evil?
"Difficult clients taught me more than my best ones ever did"...or did they?
If you’ve been in...
How SaaS Companies Can Build a Scalable HubSpot Lead Scoring Framework
Lead scoring is one of those deceptively simple concepts — every SaaS company knows they should do...
My Take On The AI/Agentic Revolution
The other day, I sat down for an amazing interview with Kyle James, host of the Prompted: Agent.ai...
It's Time We Talked About Your Hourly Rate...Stop Fractioning It!
Have you ever paid a doctor or a lawyer for just 15 minutes of their time? Sounds crazy, right?
You...
If You’re a Remote Marketer Without These 4 Tools, You’re Losing Money
Most marketers are broke. Not because they’re bad at marketing… but because they’re treating their...
Your Customer Has an AI. And It Doesn’t Trust You.
Your future customer won’t read your email. Their AI will. In this new era of digital doubles, are...
Who is Jorge Alberto Fuentes Zapata?
Jorge Alberto Fuentes Zapata, marketing strategist and HubSpot trainer.
Thoughts on AEO, from the marketing specialist's trenches...
Search is changing fast.
A little too fast, if you ask me. And the title of "expert", at this early...
